What is a smart membership card? What's the difference between it and an ordinary membership card?

As we all know, in our daily PVC card production, they will be named according to the function of the card, such as prepaid cards, password cards, VIP cards, etc. And the "smart membership card" is also one of them. It is a membership identity certificate based on modern chip technology and data management system.

So, what is a smart membership card?

The smart membership card is a smart identity card issued by merchants to improve customer loyalty and manage the membership system. It stores member information through chips or magnetic strips, and can realize points accumulation, level identification, consumption record tracking and other functions. It is widely used in retail, catering, service industry and other fields.

The difference between smart membership card and ordinary membership card

By definition, we can find that smart membership cards have unique technical attributes, which are obviously different from traditional ordinary membership cards:

Function 1: Different technical implementation methods bring stronger data management capabilities

Ordinary membership cards mostly use magnetic stripe technology, which can only store limited card number information and rely on the merchant system to query member data; while the built-in chip or high-frequency/ultra-high-frequency RFID technology of intelligent membership cards can store more member information, such as consumption habits, preferences, etc., to realize offline data reading and make member management more Intelligentization.

Function 2: There is a significant difference between ease of use and richness of functions

Ordinary membership cards can usually only be swiped on the POS machine to identify the identity; smart membership cards support a variety of ways of use, including swiping cards, inserting cards, NFC near-field communication and even mobile phone APP virtual cards, with richer usage scenarios. Members can realize a variety of functions such as points accumulation, coupon use, level privilege enjoyment, etc. through smart cards, which greatly improves user experience.

Function 3: Improve marketing accuracy, which helps to improve product sales

Smart membership cards can record detailed consumption data, and merchants can understand members' purchasing habits through data analysis to achieve accurate marketing. For example, by analyzing the data of smart membership cards, a fitness equipment store found that a certain group of members preferred yoga equipment, so it launched yoga mats and course package discounts, increasing the sales of related products by 35%. This data-based marketing method is difficult for ordinary membership cards to achieve.

Function 4: Diversify customer experience and enhance brand loyalty

The smart membership card is not only a consumption tool, but also a bridge for the interaction between brands and customers. Through smart membership cards, merchants can provide personalized services, such as birthday privileges, exclusive event invitations, etc., to enhance customer stickiness. At the same time, the smart membership card supports the integration of online and offline. Members can view points and reservation services through the mobile phone APP, making the consumption experience more convenient and diverse.

The application value of smart membership card

The smart membership card is not only an identification tool, but also a core carrier for merchants to build a membership ecosystem. It can help merchants achieve multiple goals such as member data management, accurate marketing, consumer behavior analysis, etc., improve customer loyalty, and enhance brand competitiveness.

As a professional smart card manufacturer, we have rich experience in the research and development and production of smart membership cards. We can provide customized solutions according to customer needs, including card design, chip selection, system docking and other comprehensive services.If necessary, welcome to customize.